According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.
Communications professionals must invest their time and resources toward implementing multiple digital marketing techniques that cover an array of online approaches to continually increase traffic and generate leads. More specifically, marketers are now tasked with ensuring that they are targeting and attracting the right online audience, which ultimately leads to boosting website conversion rates.
Including these essential digital marketing techniques in your online strategy will lead customers to your site, guide them through your sales funnel and result in high-quality leads in your inbox.
Website And Content
It’s apparent that businesses today need an operative website that hosts their company’s products, services and information. However, it’s indispensable for companies to recognize that producing informative and helpful content for their visitors on a consistent basis will help attract new users and bring back recurring visitors while at the same time extending their online reach.
Writing and sharing articles on a consistent basis or creating branded infographics is a common online approach used to keep your audience informed and up to date on industry insights and trends. According to HubSpot, “Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0-4 monthly posts.” This will also help build the brand’s credibility as an industry expert.
Fostering various channels of communication between the brand, its employees and customers are important for staying relevant in a society that is constantly progressing. Keeping in touch with your customers on a regular basis allows the conversations to become more cordial and engaging. This will also let you stay up to date with the wants and needs of your customer base.
Two ways to streamline customer communications are through outbound email and social media marketing. Ensure that every tweet, comment and customer email is responded to in a timely fashion. Also, don’t be afraid to initiate the conversation. According to a Statista report, “86% of consumers would like to receive promotional emails from companies they do business with at least monthly.” A routine email subscription newsletter is an efficient way to encourage customer communications and placing a direct route to your company’s website in their inbox or feed is a win-win.
SEO And PPC Campaigns
Increasing your website’s search engine optimization while also running pay-per-click campaigns with corresponding keywords are surefire digital marketing techniques that cannot be ignored. When 72% of marketers say that relevant content creation was the most effective SEO tactic and 64.6% of people click on Google ads when they are looking to buy an item online, you’ll want to capitalize on SEO and PPC if you want to be easily found online. Successful organic and paid search campaigns allow for a consistent flow of valuable search traffic. With over 100 billion Google searches taking place per month, a branded PPC and local SEO campaign are exceedingly resourceful.
If you want your brand to dominate online, it’s time to dive deeper into digital marketing techniques, such as frequently adding informative content to your website, creating and encouraging customer communications and implementing SEO and PPC campaigns. All are prodigious routes that have the potential to increase online search visibility, encourage website traffic and produce presumptive leads.