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Small Business: Reasons why you should have a Brand

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a single business entity and not a brand. WHAT DO SMALL BUSINESS OWNERS THINK OF BRANDING? Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small …

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Why Small Business should be Involved in Digital Marketing

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every …

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Best times to Post your content as a Digital Marketer

With so many countries with different time zone in the World, have you as a Digital Marketer ever wondered when is the right time to post your content online?? What’s the best time to post on social media? Sprout Social’s report uses data from over 20,000 customer interactions in its social media software and compiles …

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How to Optimize Your Content For Voice Search

Due to popular notions Google is not really the inventor of voice search but they sure took it to the next level. Voice search should really be credited to Artificial Intelligence company Hummingbird. Through natural language processing, the update enabled Google to begin to understand user intent. This allows users to search using the kind …

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Social Messaging Apps for Marketing, why should you use them?

“Support is the real battlefield for brand growth. As empowered consumer expectations continue to rise, the brands that support best will win.” according to Google in 2018 and it seems that the World is just seeing how much its worth. And what better way to support if not with the tool most preferred by the …

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