While a CMS will help you manage your content, it won’t help you create it. That’s where content creation tools come in handy. These are especially useful if you’re artistically impaired, like me, or if you don’t have the capacity to hire help. From GIFs to infographics, these content creation tools will help you look like a professional, regardless of what kind of content you’re making.
Canva will help you create beautiful designs for any platform, from social ads to Facebook cover photos to infographics. The software features aesthetically pleasing templates that you can customize with colors, images, and text … for free.
Giphy The GIF has replaced emojis as a completely normal form of communication, and, therefore, an acceptable way to present content. Giphy allows you to search millions of pre-created GIFs in their database or even create your own.
Vidyard is a video hosting platform that was made for marketers. The software allows you to customize your video by adding overlays, text, or CTA buttons, split test, transcribe, and has SEO features.
SurveyMonkey is a leading survey creation platform. Why might you need such a thing? Because a good marketer knows that customer feedback is critical to an effective marketing campaign.
MakeMyPersona is HubSpot’s own nifty tool that will walk you through the process of creating your buyer persona. You can generate a document to reference throughout your content creation process.
Anchor is the podcasting tool for beginners. It’s free, allows you to record and store unlimited episodes, and you can easily upload to any third-party platform.
This is far from an exhaustive list of all the great content creation tools out there — this list is much better!