Social media is now inherent to our daily lives, on average each individual spend nearly 200 minutes per day scrolling through news feeds, posting photos, liking comments and sharing our experiences on all various social media platform. As we shift to look at the business value of social media, it provides marketers with the opportunity to access …
How to use Social Listening to improve your Brand Read More »
The main goal of any eCommerce website is to attracts more customers and clients in form of visitors and keep them coming for more daily or telling their friends and family about your website What the majority of eCommerce websites tend to forget, however, is that their potential customers also include a large number of …
eCommerce: How web accessibility will boost your website Read More »
Planning for brands and marketers is never an easy proposition and the task is getting more complex year after year due to the behavior of digital improvements. In this environment, we need to be able to identify the right technology to invest in and that’s where macro analysis comes in. We have to be able …
The factors Governing audience digital behavior in 2020 Read More »
Renowned Global Web-hosting company GoDaddy on Wednesday launched a new mobile-friendly “Website Builder” in India to help small businesses and entrepreneurs grow their ventures. The “Website Builder” features an integrated suite of online tools to help small businesses and entrepreneurs create an audience for their businesses and drive traffic to their website. “India is our …
GoDaddy Launches ‘Mobile-Friendly’ Website Builder for Small Businesses in India Read More »
If you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won’t get a straight answer no one has. You may read through a series of articles on how to do Target CPA bidding, but that still won’t arm you with hands-on, proven strategies to lower your CPA. Target CPA bidding will …
5 ways to effectively reduce your Google Ads CPA Read More »
Google Ads is making standard delivery the only ad delivery method for all campaigns across all boards, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be available as …
Google Ads Campaigns to Utilize Standard Delivery As of May 2020 across board Read More »
More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to …
How to Outsmart Your Competitors Using Location Data Read More »
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run and play before and during videos even on YouTube and Facebook. Google blocks ads in Chrome according to what the Coalition for Better Ads considers to be particularly disruptive. Today, the Coalition’s Better Ads Standards have been updated to include a …
Google Chrome expands Ad blocking efforts to Ads Within Videos Read More »
Virality is often the holy grail for content marketers seeking top-of-the-funnel awareness and general link building. Unfortunately, virality is incredibly difficult to predict. We’re often left to our intuitions about what we think “has a shot” and what doesn’t. Fortunately, new tools are enabling us to develop a deeper understanding of virality through bulk programmatic …
What marketers can learn from the most viral Reddit Images Read More »
Have you ever had to create designs – even though you aren’t a trained or professional graphic designer? Social media pros often design the creative elements that go with organic posts and paid ads. SEOs might design banner ads and call-outs. Content marketers design featured images and might even whip up their own infographics. Entrepreneurs …
