Google is Enlarging Shopping Ads to Gmail

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.

In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads.

When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmail, as long as the campaigns are opted into “YouTube, Gmail, and Discover.”

Advertisers can ensure their Shopping campaigns are eligible to serve on Gmail by following the steps below:

Based on actual data from your own campaigns.

  • Sign in to Google Ads
  • Select a standard Shopping campaign in the Campaigns tab
  • Click the Settings tab
  • Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.”

If the box is checked, then your Shopping campaigns are eligible to display on Gmail. Besides that, there’s no further action needed on the advertiser’s behalf.