Unless you’ve been living underneath a rock for all of 2016 (and perhaps the last decade before that, as well), you’ve in all probability interacted with some style of on-line content.
Whether it had been a diary, a webpage, a social media post, or perhaps a product description, on-line content has touched your life in a technique or another.
This business is obscurity close to dying. It’s an alternative.
Today, online content is one of the first sources that humans use to speak with each other.
Sound crazy?
Think about it!
Regardless of what you are doing for work or fun, the likelihood is that that you simply move with some style of digital content each day. does one scan blogs? does one surf the web? does one look online? If therefore, you’re interacting with online content!
According to Adweek:
the typical person interacts with 285 items of content every single day.
This rounds bent on fifty-four,000 words (the length of a novel) and one,000 completely different links – consumed daily.
A large sixty-three of that content is written, whereas thirty-seventh is media content.
If that doesn’t place the importance of online content in perspective, I’m unsure what will!
Due to the increase of digital content, and therefore the level of importance that customers currently place thereon, learning the way to improve your content writing is one in every of the neatest belongings you will do.
How to Improve Your Content Writing in seven Steps
Regardless of whether or not you’re a merchant, blogger, little business owner, or simply a web enthusiast, rising your content writing is one in every of the most effective ways in which to achieve the digital world.
Here are seven tips to assist you head into 2017 strong:
1. Up your image game
For most individuals, “adding AN image” to a diary means that plugging during a stock ikon for the featured image.
This is not enough.
Today, pictures create all the distinction during a person’s disposition to scan your content. HubSpot reports that content that features a relevant image gets an enormous ninety-four additional views than content that’s solely text.
Fortunately, you don’t have to be compelled to be knowledgeable lensman to feature pictures to your posts. Today, there are dozens of free and high-quality stock image sites you’ll be able to profit off. you’ll be able to conjointly farm out custom pictures, or produce your own on a website like Canva.
No matter what you are doing, check that any pictures you embrace in your posts ar high-quality – there ought to be no blurring or odd proportions – and relevant
2. Dig deeper than average to verify facts and statistics
It’s straightforward to fill your writing with general statements. It’s abundant more durable, however, to travel to the supply and realize relevant, solid statistics to duplicate your claims. this is often one easy thanks to improving your on-line writing.
Today, it’s easier than ever to search out quality statistics for any business you’re concerned in. an easy Google search with the word “statistic” at the top can reveal thousands, if not millions, of hits. Before you go plugging them into your content, however, you would like to understand the way to verify what’s a high-quality supply and what’s not.
One fantastic, 100 percent trustworthy tool for deciding this is often Alexa.
Alexa is AN Amazon subsidiary that enables users to access traffic and rank estimates supported by mass browsing behavior. Alexa’s ranks are updated daily and therefore the tool offers a fast read of web sites that are high-quality and sites that ar low-quality – the lower the positioning ranking variety, the higher it’s doing on-line.
To use Alexa, simply head to Alexa.com/siteinfo, and kind in your target universal resource locator. If it ranks over a hundred,000, it’s a high-quality link that you simply will embrace in your content.
Save this handy-dandy visual guide:
3. Add an infographic
Right now, infographics are shared and liked on social media three times as often as any other type of content out there.
For an example of how an infographic can be used in a piece of online content check, out our recent post “Five Tips for Creating Irresistibly Tasty Holiday Content for Your Readers.”
This piece features the five tips as copy and designed into a fun infographic, hand-drawn and custom created in Adobe InDesign by our lead designer.
While we could have just written the tips out, HubSpot’s statistics show that people play close attention to information-carrying images.
Never created an infographic before? It might be best to leave it to a pro.
We offer full-service infographic creation! Visit Infographics in the Content Shop.
Like any image, the infographics you use in your content must always be high-quality, relevant, and professional.
4. Publish a case study
A case study is one piece of content that announces “I have arrived!”
Here’s why: case studies are not something that every content writer produces. They take time, they take expertise, and they take real, demonstrable success that your clients are willing to let you share.
Because of this, they are an incredibly powerful type of online content that can serve to enhance your reputation and help you land more customers.
If you’re interested in publishing a case study, you’ll have to set a time frame and start paying close attention to your results. If you have a specific job or interaction with the client that you believe would be fodder for a case study, reach out to the client and ask for permission to share the details.
Once you’ve done that, hire a professional case study writer to help you get started.
5. Write more often
Malcolm Gladwell, the best-selling author, is commonly quoted as having said that it takes 10,000 hours of “deliberate practice” to become an expert at something. If that’s true, the more you write, the better at it you’ll be.
While there are dozens of technical or professional ways to improve your online copywriting, one of the best things that you can do to get better is simply to write more.
The more you write, the more honed your skills will be, and the more efficient you’ll be at spotting mistakes.
In addition to making you a better writer, writing more often can also help you become more visible online, since it will naturally increase your social shares and enhance your network of readers.
6. Use a headline analyzer to test your titles
One of the simplest and most overlooked tools for writers is the headline analyzer. There are several different models out there, many of which are free.
Designed to test a headline for its concentration of emotional, spiritual, intellectual, and power words, a headline analyzer takes your headline, evaluates it, and lets you know what you need to improve.
If you’re just learning to craft a great headline, a headline analyzer is a fantastic way to catch common mistakes and pivot your writing style accordingly.
Even for writers who are already professionals, a headline analyzer is a fantastic way to improve your online content and learn how to be a better writer across the board.
7. Find out which topics your readers want
Doing some research into trending topics in your industry is another fantastic way to immediately improve your online writing. Use a tool like BuzzSumo to locate trending content in your industry.
If you’d prefer to take it to the “streets,” head to a website like Quora or Reddit to figure out what your audience is talking about and what their questions are.
While most people assume that the topics they come up with are the ones their audience wants to read, the audience is the best resource for figuring out what you should be writing about.
With that in mind go to the places your audience hangs out. See what they are talking about. Once you’ve done that, bring it back to your blog. This is a sure-fire recipe for becoming appealing and compelling online.
Learning to Improve Your Content Writing Just got Easy
There are tons of cheap tips for learning to improve writing on the web.
At the end of the day, however, improving your online copywriting comes down to wanting to do it.
Here at Express Writers, we’re passionate about helping you improve your online writing. With the help of these seven tips, you can become a better online writer, learn more about the digital world around you, and grow your skills in 2017, and beyond!
