Better Animations using GIF

I think it’s safe to say that reaction GIFs (Graphics interchange Format) are used so frequently, they have just become part of the way we communicate.

Graphic Design Trends 2020 - Branded Animations 1

But because they are used so much, these types of GIFs have lost some of their original punch.

Some of the most popular ones really just fade into the noise of social media, instead of sticking out like they used to.

Now, I’m not saying you should stop using these types of GIFs…just don’t use them exclusively in 2020.

It’s pretty easy to create your own branded GIFs, even if you don’t have a designer on staff. These branded GIFs will have a much bigger impact on your audience, especially in the digital world and on social media.

The GIF from Revolut could have been a reaction GIF from Friends or The Office

But to celebrate hitting 7 million customers they created a pretty unique GIF featuring their mascot.

MeetEdgar took a similar approach when talking about a giveaway for their users:

Graphic Design Trends 2020 - Branded Animations 1

Again, I bet I could find both reaction GIFs to replace both of these in a few seconds. But those don’t have the same impact as something that is unique to your brand or design team.


You can even mix some of the other graphic design trends into your GIF, as Cash App.

This may be the most absurdly unique GIF I have seen in a while, in a good way. That said, it fits their overall brand extremely well. They seem to lean into the weird.

Now just because you should be using more branded GIFs that doesn’t mean they can’t be funny! These illustrated GIFs from VOO are a solid example of that idea:

These would make you stop scrolling or want to learn more about what each was trying to say. And that’s the whole point of a lot of GIFs.

I would recommend taking the time to create more branded GIFs this year. Because honestly, the reaction GIFs are about as eye-catching as a stock photo now.


Congratulations! You made it through the latest installment of our graphic design trends series. With this knowledge, you’re ready to take on the world in 2020. I guarantee it.

One of the best things about the trends this year is that all of them work together pretty well. You can easily add a muted color to your flowing graphic, all without throwing off the vibe.

The muted color palettes blend well with the new crop of genuine and authentic stock photos.

A heavy font can even be used sparingly on an abstract illustration, and without distracting from the design.

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