With each new technology (or at least variations on a theme), there are new challenges for designers. As of early 2014, the use of mobile exceeded PC internet usage for the first time in history. This shift from PC to mobile was somewhat inevitable once the technology enabled people to connect to the internet just …
In 2020, marketers should focus on anticipating user questions, needs and emotions in order to engage with them. To that end, I’m planning to focus my efforts on researching relevant topics that can answer user questions. Becoming a reputable source where people go to learn more before making the decision to purchase helps you build …
Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires exhaustive research and an eye for detail. Luckily, digital marketing can help with some of these challenges. If you follow suitable strategies and techniques, …
Ways Digital Marketing Can Take Your Startup To A Higher Level Read More »
According to HubSpot’s State of Inbound report, 63% of marketing and sales professionals reported generating website traffic and leads as their company’s top marketing challenge. For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients. Communications professionals must invest their time …
Techniques on Digital Marketting That Will Help You Dominate Online Read More »
Analyzing Branding in Terms of Web Design There is an important distinction to be made when looking at branding in terms of web design. Your website’s design is not your brand, but it’s one of the brand elements that helps you build trust with your audience. According to researcher Jared M. Spool, branding is an …
The Web Design-SEO Relationship When approaching web design with SEO in mind, you have to think long-term. Design trends come and go, but your brand and online presence will last much longer. Focusing too much on fleeting design trends can be problematic, but you also don’t want to completely ignore current styles. One of the …
Images are a key component of every website. According to HTTP Archive images make up for more than 60% of data loaded on web pages. Being such a critical component of almost all websites, whether it is e-commerce, news, fashion websites, blogs or travel portals, image optimization is important, and perhaps the lowest hanging fruit, …
In business, first impressions matter, and I’m not talking about your elevator pitch. It only takes a person 50 milliseconds (that’s 0.05 seconds) to form an opinion about your website. For some, this first impression of your website is the only impression they’ll ever form about your business. So, how do you make a good …
Web Design Trends Every Business Owner should Care About Read More »
DAO(Digital Assets Optimization) CONTENT STRATEGY The rising importance of optimizing one’s digital assets came out of Google and other search engines’ decision to start including information and file types from other sources than their main search index. Some queries trigger search results that go beyond web pages, MS Office docs and PDF files to include …
Steps to Optimize Your Content Marketing Strategy Read More »
Personal branding is so much easier now with the ease of blogging and being able to promote your content with social media.(which is always full of great tips and insights on how to create a personal brand) lets looks at how important content is as part of a personal brand creation and marketing strategy. He …