Content exists everywhere, but its success relies on your ability to adapt it to the medium on which it lives. One size does not fit all when it comes to posting on different mediums — or the platforms within those mediums, for that matter.
Social media content varies from blog content, which is different than website content. So, you need to know how to tailor your creation to reach your audience where they are.
Let’s dive into some guidelines for sharing content on various platforms.
Social Media Content
There is an art to creating content for social media. But it’s well worth your time since there are 2.6 billion users across social media platforms worldwide. Plus, someone who follows you on social media is like a warm lead — they already like you and are interested in what you have to say. So, you have an eager audience that’s ready to engage with your content.
Here are a few quick tips for creating content on some popular social channels.
Facebook can be used to build micro communities via Facebook Groups or to share to a mass audience on Facebook Pages. When it comes to sharing content, questions and videos reap the most engagement.
Instagram is best for sharing high-quality imagery and short videos with brief captions. Hashtags work well on this platform as long as they’re relevant to your account and business. Instagram Stories has introduced a new way to engage with your followers, from quick polls to questions to real-time videos.
YouTube has 1.3 billion users and counting. Users frequent this platform to watch content ranging from DIY videos to parodies. Some of the most successful content on this platform are how-to guides, vlogs, product reviews, and educational videos.
Twitter best practices include short messages, supporting images, relevant hashtags, and retweets. And, of course, replies go a long way to win over your audience.
Website Content
Website content should focus on three things: your persona, your target keywords, and your solution. Not unlike your blog content, the copy on your website needs to guide visitors to your solution in a cohesive and natural way. Think of web content like a map to your product.
Be careful not to turn visitors away through social media feeds and other distracting elements. Once you you’ve attracted a potential customer, you must do everything you can to keep them there, and that’s the key function of your website content.
Blog Content
The purpose of blog content is to support your business by attracting strangers and bringing in qualified leads. Blog content is a free resource that’s not often directly tied to sales, but don’t underestimate the power of a well-crafted blog to ultimately generate revenue for your business. Research shows that companies that blog more get more traffic and more leads than those that don’t.