More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
In this presentation, you will learn:
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- The technology behind location-based marketing.
- What industries and market segments location data is best suited for.
- Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
- The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
We’ll also share key questions you need to ask location data providers to ensure you get the highest quality location data possible.