AI

Amazon’s new wristband to tell users to “Calm Down”

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Amazon has come storming into the wearables market, today announcing the launch of its new Amazon Halo: a wristband (equipped with two microphones, among various other sensors) that is capable of measuring your body fat — and, perhaps startlingly to some, “analyzing energy and positivity in a customer’s voice”. The feature, dubbed “Tone”, will help …

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Staying Competitive in Digital Marketing

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The way consumers interact with their favourite brands is changing. It is in every retailer’s interest to understand these changing relationships and today, the Internet of Things (IoT) offers unprecedented insight into the consumer journey to help them get the experience right. With the use of data analytics, the customer journey can be both predicted …

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