digital marketing

Why Small Business should be Involved in Digital Marketing

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every …

Why Small Business should be Involved in Digital Marketing Read More »

Best times to Post your content as a Digital Marketer

With so many countries with different time zone in the World, have you as a Digital Marketer ever wondered when is the right time to post your content online?? What’s the best time to post on social media? Sprout Social’s report uses data from over 20,000 customer interactions in its social media software and compiles …

Best times to Post your content as a Digital Marketer Read More »

How to Optimize Your Content For Voice Search

Due to popular notions Google is not really the inventor of voice search but they sure took it to the next level. Voice search should really be credited to Artificial Intelligence company Hummingbird. Through natural language processing, the update enabled Google to begin to understand user intent. This allows users to search using the kind …

How to Optimize Your Content For Voice Search Read More »

Social Messaging Apps for Marketing, why should you use them?

“Support is the real battlefield for brand growth. As empowered consumer expectations continue to rise, the brands that support best will win.” according to Google in 2018 and it seems that the World is just seeing how much its worth. And what better way to support if not with the tool most preferred by the …

Social Messaging Apps for Marketing, why should you use them? Read More »

New personalised advertising campaign sees tenfold return

Anyone can claim they have become a technology company, regardless of their industry, but for Domino’s Pizza, when the company’s mission changed more to delivering pizzas through bikes, cars and now self driving cars, rather than creating them, it really was the case of a good campaign. With a mantra to ‘outsmart rather than outspend’, …

New personalised advertising campaign sees tenfold return Read More »

Engage more customers to save time and have intelligent output

Throughout 2020, savvy professionals must be prepared to readdress the balance so that they can not only engage customers effectively but leave work at a reasonable hour knowing they’ve done a good job. That doesn’t mean reducing the quality of creative output or the content – in fact, it’s quite the opposite. The industry’s focus …

Engage more customers to save time and have intelligent output Read More »

The effect of Increasing Video content on Social Media Influencers

A  picture they say is worth a thousand words, that means a video should be if not greater than a millions. At least, that’s what social media users are banking on. The number of videos being created and shared across social platforms has soared in recent years. Photo sharing platform Instagram has shifted its focus …

The effect of Increasing Video content on Social Media Influencers Read More »

How to use Social Listening to improve your Brand

Social media is now inherent to our daily lives, on average each individual spend nearly 200 minutes per day scrolling through news feeds, posting photos, liking comments and sharing our experiences on all various social media platform. As we shift to look at the business value of social media, it provides marketers with the opportunity to access …

How to use Social Listening to improve your Brand Read More »