digital marketing

Examples of Marketing Automation

Marketing automation is designed to simplify the email marketing process for your entire digital marketing team. These automated emails are highly effective and have the ability to drive massive revenue and results for businesses, as they achieve 86% higher open rates, produce a 196% increase in click-through rates, and generate 320% more revenue than standard …

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Marketing Automation in Digital Marketing

What is marketing automation? Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software. Through marketing automation businesses can respond better to both potential and current customers providing …

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Digital Marketing News, Insights and Updates for September 2021

There wasn’t much digital marketing news to report during summertime. However, September arrived in full strength with many updates to note that might help you as a marketers strategize better for the last few months of 2021.  Lets’s have a look at some of the latest Update for the month of September Google is Working …

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Why Small Business should be Involved in Digital Marketing

Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every …

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Best times to Post your content as a Digital Marketer

With so many countries with different time zone in the World, have you as a Digital Marketer ever wondered when is the right time to post your content online?? What’s the best time to post on social media? Sprout Social’s report uses data from over 20,000 customer interactions in its social media software and compiles …

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How to Optimize Your Content For Voice Search

Due to popular notions Google is not really the inventor of voice search but they sure took it to the next level. Voice search should really be credited to Artificial Intelligence company Hummingbird. Through natural language processing, the update enabled Google to begin to understand user intent. This allows users to search using the kind …

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Social Messaging Apps for Marketing, why should you use them?

“Support is the real battlefield for brand growth. As empowered consumer expectations continue to rise, the brands that support best will win.” according to Google in 2018 and it seems that the World is just seeing how much its worth. And what better way to support if not with the tool most preferred by the …

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New personalised advertising campaign sees tenfold return

Anyone can claim they have become a technology company, regardless of their industry, but for Domino’s Pizza, when the company’s mission changed more to delivering pizzas through bikes, cars and now self driving cars, rather than creating them, it really was the case of a good campaign. With a mantra to ‘outsmart rather than outspend’, …

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