Branding

Small Business: Reasons why you should have a Brand

Leave a Comment / Business / By

Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a single business entity and not a brand. WHAT DO SMALL BUSINESS OWNERS THINK OF BRANDING? Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small …

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Kroger to focus more on precise attribution for brands and suppliers

digital marketing, web / By

American Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution. The new feature, from Kroger Precision Marketing (KPM), the company’s media advertising business, will mean brands can view in-store and online sales results attributed to campaigns across Kroger properties, with Kroger …

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