“A picture is worth a thousand words” they say. That would be true for 2019, but thanks to high-speed Internet connections, static hero images are gone. Instead, high-quality videos that create a movie-like experience are now an excellent way of greeting, engaging and entertaining visitors in 2020.
Imagery is very crucial in visual design because it enables delivering the message quickly and straightforwardly, and no better way of showing that than using a video.
On the Contrary, there are text-only heroes. Big, fat, bold typography, with no photography and videos, styled in monochromatic color scheme is the new hot trend for 2020. Stripping down the part of the website that visitors will see first is a courageous experiment, but the trend that will definitely witness its peak in the ongoing year.
Tip: Videos take time to load, so if your choice for the hero section falls on one, make sure it’s properly sized and doesn’t lag your website loading time. Placing a YouTube video in the hero is a big no — either integrate it into your website or avoid video completely.
To sum it all up
2020 has been the year of diversity when it comes to trends dominating the web design world. From absolute simplicity to over-the-top color and elements combinations, designers will have an array of choices on how to create a website that will stand out among all the other attention-grabbing designs out there.
Designers who aim for the best UX and eye-catching website looks should have in mind incorporating some of the web design trends that has and will continue to dominate in 2020:
- Dark mode
- Black & white
- Luminous color schemes
- Hand-drawn elements
- Bold typography
- 3D elements
- Shadows, layers, and floating elements
- User-triggered animation
- Multi-colored gradients
- Videos or text-only heroes