Digital

How to Get Past Today’s Problems to Solve Tomorrow’s

Digital transformation describes the process where – in theory – companies change their business practices and models to take advantage of new opportunities and stay ahead of their competitors, writes Bryan Kirschner, Vice President Strategy at DataStax. However, COVID-19 spurred many companies to take a hard look at digital and cloud-native approaches in order to …

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The factors Governing audience digital behavior in 2020

Planning for brands and marketers is never an easy proposition and the task is getting more complex year after year due to the behavior of digital improvements. In this environment, we need to be able to identify the right technology to invest in and that’s where macro analysis comes in. We have to be able …

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