Due to popular notions Google is not really the inventor of voice search but they sure took it to the next level. Voice search should really be credited to Artificial Intelligence company Hummingbird. Through natural language processing, the update enabled Google to begin to understand user intent. This allows users to search using the kind …
Since the advent of voice related AI’s such as Alexa, Siri and the likes so many companies and organization has taken it a step further and added it to their website so you can voice search without having to type. The majority of voice search users are generally looking for a quick answer to make …
Change they say is constant and because Search Engine Optimization (SEO) procedures change all the time business owners must in fact learn to change with it and to also conduct assessments as often as possible to check whether adjustment need to be made or not. If a business website isn’t properly optimized for search, it’s most …
SEO is expensive — let’s just establish that now and get it out of the way. A quick Google search for “search engine optimization companies” will turn up results ranging from agencies that have a minimum monthly engagement fee of $5,000 to fly-by-night operations offering SEO for the ridiculously low price of a couple hundred dollars a month. …
It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year here at Search Engine Journal. This year, I asked 58 of today’s …
Top 10 most important SEO Trends you need to know Read More »
Every SEO professional knows their salt is their that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get …
10 Bad LINKS that can get you Penalized by Google Read More »
In a Webmaster Hangout, someone asked John Mueller about examples of bad links that Google sent his client. The problem was that the sample links were nofollow. Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request. The question asked was …
If you’re even marginally familiar with SEO, you must have likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages you’re looking to optimize, and written your killer, keyword-infused content. Then …
In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank without haveing to build a single …
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Easier Management of Product Groups Microsoft Advertising is rolling out 4 new capabilities to shopping …
Microsoft Introduces New Advertising Features for Shopping Campaigns Read More »